Danny Bibi has been working in the digital advertising industry for over two decades as a publisher, advertiser, marketing consultant, and lead developer.
He is the founder and president of AdMedia, a performance-based advertising network company that helps clients scale their business and voice online. Their network consists of around 150 sites that they own and operate.
Danny Bibi has also made sure to innovate as well. AdMedia is the creator of more than 40 different traffic-related products like contextual.com and intextual.com, designed to compete with Google AdSense. The company also builds mobile ad products that can show product ads based on the user’s location.
Danny Bibi’s goal is to help clients grow their customer base through offering customized online advertising campaigns. The company goal is to help clients get excellent ROI’s without using Facebook or Google. They innovate using AI and machine learning to reach target audiences and get more from every advertisement.
Danny Bibi has made sure that his company specializes in Contextual Targeting Advertising. Contextual Targeting Advertising analyzes all the data from customers, clients, and past advertising campaigns, finding which factors were the most relevant in converting consumers into customers. Contextual Targeting then focuses on future campaigns based on the most relevant factors.
Let’s start by telling us about your business.
I’ve worked in the online advertising business for about 25 years. I always wanted to look at advertising from the user’s perspective. So we do everything possible to tailor our ad campaigns to the specific users seeing them. We connect advertisers and consumers from across many channels to get the most out of every client’s advertising dollar.
Would you please tell us how you make sure your customers will become raving fans of your company?
It’s a simple but powerful approach. We look at every advertising campaign from the consumer’s perspective and our client’s perspective. It’s that customer-first focus that I think gives us a leg up. We’re not happy until our customers are happy. When your customers see that you’re willing to go the extra mile for them on an everyday basis, they are more likely to stick around for the long haul and convince their colleagues to try us as well. There is no more effective form of advertising than a happy customer.
Would you please tell us the one thing that separates your business from the competition?
Adaptive technology. We have a massive database of information on every ad campaign we’ve run, so our AI and machine learning algorithms get better and better every day at learning what consumers want and what drives them to become customers. The growth of technology has been staggering over the past ten years. The kind of analysis we can do now in minutes used to take us days or weeks before and required specialists with years of training. Now, we’ve been able to teach our machines to give us insights that we didn’t even know were possible before.
And to finish this section, please tell us what the one major key to your company’s success is?
Experience. I’ve been in the online advertising game for over two decades now, and I’ve seen everything from the early days of email marketing and banner ads to targeted location-based ad selection. That depth of knowledge helps create the best experience for our clients. It’s not only the depth of knowledge into the advertising industry that helps, but the amount of time I’ve spent trying to learn about people in general and what motivates them.
For our readers just starting to build a company, what advice can you give entrepreneurs starting with a new venture?
One of the biggest pieces of advice I could give to someone starting is not being married to one idea. Constantly look at your business book and adapt to whatever comes your way. If one idea isn’t producing the results you want, don’t let it continue to underperform just because you’re afraid to change it. Success is an ongoing process, and those who adopt are the ones who survive the business world.
For entrepreneurs seeking to build a business as successful as yours, what one big piece of advice can you give them when times get a little challenging?
Don’t give up. It’s easy to look at an underperforming business model and scrap it, and walk away. It’s harder but more satisfying to find the problems and fix them. When things get challenging, don’t look at it as a hardship. Look at it as an opportunity to grow and become better. Remember, you miss 100 percent of the shots you don’t take. If you pack up shop and go home every time things get rough, you’ll never reach your full potential. The saddest thing in life is wasted potential.
In today’s fast-changing business environment, how do you stay abreast of things?
I’ve worked hard over the years to develop a learning mindset. The worst thing you could do in business is assuming that you know everything. You can always know more. So, I read a lot and make it a goal to learn at least one new thing a day. I’m a naturally curious person, and I have a dedication to becoming the best version of myself that I can be. The only way I can get there is to keep learning and improve every day.
What is your “Why”? In one sentence, why do you get up in the morning?
I live by a simple philosophy that my ultimate success or failure in whatever is on my plate is all down to me and my actions. While there are external factors, how I react to these factors shapes my business and personal life path. My “why” is getting to my next goal and reaching my best potential.
What is the most important thing one has to do to be a great leader in one sentence?
It’s going to take more than one sentence to answer this question. Let’s being with having empathy, not sympathy. You need to be able to understand people and what makes them tick. Putting yourself in their shoes is one of the most valuable tools a leader can have under their belt. You don’t have to feel sorry for people, but understanding their hardships can help you react to them in a way that fosters cooperation rather than contempt. When we start feeling sorry for people, it can often lead to feeling that we’re being taken advantage of, leading to standoffish. Empathy helps us find common ground to all work together.
In one sentence, describe how important your customers are to your business?
My customers, especially my customers, are the lifeblood of my business. Without them, AdMedia wouldn’t exist. Our dedication at this company is to grow our customer base while helping our clients grow their customer bases. The more customers they have, the happier they are, which keeps our customers coming back to us. It’s always harder to get new customers than to please existing ones. So our goal is 0 turnover.
In one sentence, describe a positive way that technology can make the world a better place?
The most positive way technology can help the world is by allowing people to see the forest for the trees. As humans, we have a perspective limited to what we see and experience. Technology has allowed humans as a whole to broaden that perspective exponentially.
In one sentence, tell us how something positive motivates our readers?
The only shot that matters in the game of life is the next. We all take chances in life, and not all of them turn out the way we want them to. We learn from them, and the next time we take a shot, we’re a little bit wiser. As long as we learn from our mistakes instead of repeating the same mistakes because we’re convinced we were right, we can constantly evolve and become our best selves.
Tell us how you start your day to get ready?
I mean, there’s the standard physical stuff, like taking a shower and getting dressed, but that’s only the outer part of it. I also make it a point to get my mindset right for the day every morning. Every morning, I like to take the time to get myself mentally prepared for whatever I know is on my schedule that day. If I know I have meetings, I take a bit of time to prepare and focus on my overall goal for the meeting.
In one sentence, describe how you handle rejection and setbacks?
I try to take every rejection and setback as a learning opportunity. If something didn’t work, I ask why and try to fix it on the next go around. The world of business is never static. Many people look at rejection as a personal attack. You just weren’t able to sell the client on your idea. Ideas are easy to change; personal traits are harder.
In one sentence, describe what your hiring philosophy is?
You need the best people with the right motivations to succeed, so it’s not just about finding someone with the right resume. It’s about finding people who share the same philosophy about the work. I made some hiring mistakes early in my career. These were almost always the result of a difference in philosophy. I’m not saying those people’s ideas were bad or wrong, but they didn’t quite mesh with my overall vision for the company. At times, these people thought they could do the job better than I could, leading to friction.
In one sentence, describe how you keep your sanity in a competitive business environment?
I try not to make comparisons to my competition. I set my own goals and work to achieve them. When you get caught up in trying to outdo competition out, you tend to lose focus on what’s ultimately good for yourself and those around you. So, I focus on what I’m doing and do my best not to focus on what my competition is up to.
Danny Bibi – AdMedia