Having a successful business is dependent on a lot of different factors. In fact, running a business can present a number of challenges, but with the right strategy you can overcome them. If your business operates online, it’s highly likely that you have a website to showcase who you are and what you do.
Have you ever considered what your website is like to use from a customer’s perspective?
UX, short for user experience, is a huge factor in designing and running a successful website. SLG explain more about why this is such an important consideration for any online business.
What is UX?
UX refers to how a user interacts with any given product or service, in this case, the website. It helps to explain each interaction a user might have with the website, considering each element that shapes that experience.
UX design takes into consideration how the experience makes the user feel and how easy it is for them to accomplish what they need to do. For instance, if your website makes it easy for a customer to find the product they need, add it to their basket and checkout effortlessly, you likely have great UX design already.
However, if your website is hard to navigate or it’s not clear how to complete an action on the page, your customer will likely report a poor experience.
How do you achieve great UX?
Successful UX design is achieved through market research and development to really understand what makes a user’s experience a positive one. Through development and strategy, a great UX designer can begin to create a seamless experience for each and every user.
UX often comes hand-in-hand with something known as UI, short for user interface. UI refers to the functionality and look a product, or website. Together these designs can result in an easy-to-use website that looks and functions perfectly.
Why is UX important?
The UX design of your website should be included in the initial stages of building your website, but also as an ongoing consideration too. The right UX design can fulfil the needs and expectations of your customers, which in turn can lead to more sales and a positive reputation.
Creating an easy and efficient experience for the user is crucial if you want to attract and keep customers. A hard to use website will simply result in a customer clicking off and looking elsewhere.
Most of all, UX can really make or break your business. Make sure you’re giving off the best impression of your brand, through a website that has been built and maintained with the customer in mind.