Do you know your top TikTok influencers? TikTok has exploded in popularity over the last few years.
If you sell to a younger demographic and you want to build a stronger connection with your audience, then you need a plan for TikTok. Currently, there are around 500 million TikTok users around the world, and demand for the platform continues to grow.
The question for most brands getting involved with this social media phenomenon is how do they earn their audience’s attention?
TikTok, like most social media tools, is overflowing with content for users to enjoy every day. Getting in front of your market means you need to know how to create engaging content, leverage the latest TikTok trends, and use the most valuable marketing methods.
Working with influencers is one of the most effective things you can do to stand out online.
Working With The TikTok Influencers
TikTok is one of the fastest-growing social media apps in the world, with more than 2 billion downloads and counting. However, it’s also a platform that appeals most to a younger audience. TikTok is packed with teenagers and young customers who aren’t interested in seeing traditional advertising campaigns on their phones.
If you’re trying to appeal to Gen Z, you need to connect with them on their level, through people they already understand and respect. Working with the top TikTok influencers gives you a reliable way to capture the attention of a younger audience, more interested in authenticity and creativity than anything else.
The challenge for brands is figuring out which TikTok influencers they should be working with. Like any influencer marketing campaign, you’ll need to work at tracking down the kind of people that really speak to your audience. Tools like Influence Grid can give you a better insight into the kind of influencers that are best suited to your brand. It allows you to sort through people based on their engagement levels, likes per video, follower count, and country.
You can also take a closer look at some of the leading influencers that are gathering steam on TikTok. These are the innovators paving the way for a new era of TikTok marketing.
The 7 Top TikTok Influencers
The hottest accounts on Instagram right now don’t quite match up to some of the leaders on more established platforms on sites like YouTube and Instagram. However, many of the leading TikTok influencers are also behind the trends in the modern media that earn the most attention from younger generations. Here are some of the leaders.
Zach King is one of the most recognizable figures on TikTok. He rose to fame on the platform by showing people how to perform incredible digital magic tricks and has achieved a lot since then. Zach King had a presence on Vine, a similar video-based app before TikTok emerged. Within ten months on TikTok, Zach captivated over 15 million followers.
Today, Zach is the go-to creator for anyone who wants to see cleverly-edited videos. Thanks to his incredible personality and performances, King has managed to earn collaborations with Selena Gomez, BMW, Jumanji, and various other leading names.
Widely regarded as TikTok’s biggest star, 16-year-old Charlie D’Amelio captures the hearts of fans all around the world. She hit over 100 million followers on the app in November of 2020, a huge step when only two other creators on the platform have over 50 million fans.
D’Amelio’s first video on TikTok was of her lip-syncing with her friend – a common trend on TikTok. She then posted a duet video with the user “Move with Joy” and her followers started to blow-up. Since then, most of Charlie’s videos have included dancing to trending songs on the platform. D’Amelio has worked with everyone from Jennifer Lopez, to Procter & Gamble, and even UNICEF during her rise to fame.
Loren Gray is one of the few major TikTok stars today that also had a huge following on the app’s predecessor, Muscal.ly. At only 13, Loren collected a massive audience for her lip-syncing videos, and her contributions to some of TikTok’s biggest dance challenges. For her fantastic content, she’s earned nominations for the People’s Choice Awards, and the Teen Choice Awards.
Loren has more than 50 million followers today, and she regularly posts videos that follow TikTok’s most recent trends, including various challenges. Alongside TikTok, Loren also has a growing music career, which she’s been producing since 2017. Gray released a single in 2019, and she’s worked on releasing her own jewelry line too.
Jason Coffee has more than 20 million fans, making him one of the top TikTok influencers, and an incredible creator to watch. Previously a Starbucks Barista, Jason began making videos on Vine before he moved on to TikTok. The influencer rose to fame by sharing hilarious videos of himself and his family. Coffee is a great person to follow if you’re looking for wholesome family content.
Some of Jason’s most popular videos feature his children heavily. The clips include everything from “Daddy’s Glasses” to “Will it Slime”. Alongside his presence on TikTok, Jason also has a growing following on Instagram, where he alsoshares regular videos.
Known both on TikTok and in the mainstream media, Jacob Sartorius has gained a lot of attention in the last 12 months. Sartorius was one of the more popular stars on the TikTok predecessor, Musical.ly, which helped the start to develop a successful career in music. Jacob has also earned a lot of focus from the media due to his highly publicized relationship with Millie Bobby Brown, the star of Netflix hit, Stranger Things.
Jacob has released his own music in recent years, signing with the T3 Music Group. Business Insider have also referred to him as the next Justin Bieber. Like many of the top influencers on TikTok, Jacob gained a lot of attention for following trends on the platform, posting lip-syncing videos, and singing.
The vibrant and charismatic Kristen Hancher gained a massive fanbase on TikTok thanks to her lip-syncing videos, and her contributions to the latest dance challenges on the platform. Many fans fell in love with Kristen’s content when watching her go through a series of amazing hair color changes. Today, she’s part of the Jake Paul Team 10 Square, and she lives in an infamous mansion in Los Angeles that’s packed with social media stars.
Best known for her quirky looks, expansive wig collection and her amazing music and dance moves, Kristen also has over 5 million followers on Instagram, and a growing YouTube channel. She’s a dancer, actress and singer when she’s not performing on TikTok.
The Lopez Brothers
These TikTok influencers are essentially a two-for-one deal. Tony and Ondreaz Lopez usually perform together in their TikTok videos, posting lip-sync and dancing videos to a range of trending songs. Both brothers are members of Hype house, and they’re well-known for their sensational dance skills, which have helped them to put their own twist on some of the more famous TikTok dance challenges.
The Lopez brothers rose to fame by bringing their own personality into the challenges that were trending on the platform. Today, the two men continue to wow their audience with a range of dance compilations, and music-based content. The TikTok account for the two brothers technically belongs to Tony.
Exploring The Top TikTok Influencers
As the demand for TikTok continues to grow around the world, particularly among brands looking to connect with Gen Z, influencers are more important than ever. Companies looking to stand out on TikTok need to work with influencers who understand how to connect with a younger audience on their level, often through creative music videos and TikTok trends.
As a relatively new social media platform, there’s still plenty of opportunity for new influencers to arise in essentially every niche on TikTok. The key to success for organizations that want to tap into this platform, is finding the influencers that speak most to their audience.