We are watching more videos online than ever before. So when it comes to marketing your business, it pays to keep up with the mediums that are being consumed the most.
Video marketing can be extremely effective at bringing new leads and retaining existing customer loyalty. Find a social media marketing agency in London.
If you are yet to explore video marketing for your business, here is why you should consider it along with some tips on how to get started.
Ideas For Video Content
- Advertising campaigns
- Introduce your team
- Customer testimonials
- Explainer videos
- Product demonstrations
The Power Of Video Content
By 2022, online videos will make up more than 82% of all consumer internet traffic. Whatsmore, 95% of people retain the information they have watched in a video, compared to just 10% when reading the same information in text form.
So if you are yet to promote your business in video time, now is the time to start. This could be in the form of uploading a video to social media platforms or creating a dedicated YouTube channel. As well as being easier to consume, video content is amazing at building your reach online too.
Given videos can also be monetised, they not only work as a promotional tool for your business but will generate revenue while they do so. It’s an incredible method of getting your name out there by explaining processes relating to your business or industry as a whole.
It might seem daunting to go live on YouTube or social media, but given all your followers will be instantly notified it’s worth getting over your nerves. Live videos are a great way to interact with your followers and give them a chance to ask questions. For example, a personal trainer could hold a Q&A session on the best ways to build upper body strength.
Alternatively, video is a great method to publicise news or events, especially as part of your social media marketing strategy. Perhaps you are opening up a new location or are announcing a new product in stock. Whatever it is, if it’s something you feel your customers will be interested in then a live video will grab their attention.
You’re more likely to notice when a story has been posted compared with a regular post. While stories only last for a limited time, they are an ideal way of pushing news or promotions. With stories, you can either record video segments or combine it with static images, either way, it will still play as a video.
Platforms such as Instagram have plenty of tools to bring your stories to life. This includes selecting fonts, colour effects and even actions allowing people to be linked to your page or vote in a poll. So if you need attention fast, stories are the way to go.
Tips For Success
The first 60 seconds of a video are known as the golden minute. So many people make the mistake of waffling on or dragging out the intro in this first segment, which will instantly have people exiting the video. Instead, you want to make your video engaging and to the point from the start.
On that note, avoid any long ‘talking head’ segments. Remember that people have short attention spans (especially where marketing is concerned), so switch up the shots and keep things interesting.
While nobody is expecting your skills to rival Steven Spielberg, there are some simple ways you can enhance your video quality. Lighting is really important, so use (good!) natural lighting wherever possible and invest in a ring light for dimly lit areas. Also, remove any background noise and consider investing in mics to enhance the audio.
Keep the content of your videos relevant to what your audience is interested in. Edit out any mistakes or boring segments, especially if they don’t add value to the video itself. Finally, upload the video with an SEO friendly title and share across your feeds. Embed the video into your website if you have a related page.
To Sum Up
Humans are visual creatures which is why it’s no surprise video marketing has taken off in recent years. From introducing your brand to conducting interviews with industry experts, there are endless ways to use it to your advantage.
The key to success is to cover engaging topics that your audience are likely to be interested in. Pay close attention to the content you include, and make sure your editing keeps people engaged. Most of all? Have a go at it! Given the staggering retention figures video marketing has, it will be well worth your efforts.